OUR STORY

They Call Me Locksmith (TCML) was founded by Locksmith, one-third of the chart-topping, globally renowned UK music group Rudimental and winner of SAS: Who Dares Wins. A platinum-selling artist with a deep passion for pushing personal and professional boundaries, Locksmith has always been driven by the belief that growth—whether in music, life, or fitness—requires constant evolution. In 2019, he decided to channel this drive into something that would not only challenge his own limits but help others unlock their true potential.TCML began as a vision: to create a premium fitness brand that goes beyond the usual trends of the industry and focuses on real empowerment. From the very start, Locksmith’s mission was clear: unite people from all walks of life, races, and cultures through the transformative power of fitness and self-discipline.What began as a brand rooted in the idea of breaking down barriers through sport and personal growth quickly evolved into something much more—They Call Me Locksmith became a community. A movement of individuals who share the common goal of being the best version of themselves, both physically and mentally. With a focus on high-performance apparel and accessories, TCML is committed to providing products that inspire confidence, drive, and commitment to every goal—whether it’s in the gym, at work, or in life.

OUR BELIEFS

At TCML, we believe that everyone has the ability to unlock their true potential. It's not just a slogan; it's the foundation of everything we stand for. Our brand is built around the understanding that growth is not just physical—it's a mental and emotional journey as well. We don’t believe in shortcuts or easy fixes. Real progress comes from the challenges we face, the discomfort we push through, and the strength we gain from both failure and success.We design our products for those who are ready to face these challenges head-on. Our apparel and accessories are engineered to help you step outside your comfort zone, break through barriers, and embrace the discomfort that comes with growth. Whether you're training for the next big goal or simply pushing yourself to be better every day, we want our gear to be a constant reminder that greatness comes from the effort you put in.But TCML is about more than just products; it's about creating a culture of perseverance, unity, and personal growth. Fitness is a never-ending challenge, and we recognize that this journey is just as much about mental toughness as it is about physical strength. It's about waking up every day with the mindset that you can be better than you were yesterday. At They Call Me Locksmith, we believe that the training you do—whether in the gym, on the track, or in your daily life—builds not just muscle, but character.We know that true strength comes from community. That’s why we’re building a movement where everyone, regardless of their background or starting point, can find support and inspiration to unlock their full potential. TCML is not just a brand—it’s a way of life. A way of life that encourages you to challenge yourself, embrace the grind, and celebrate the victories, big and small, along the way.Together, we’re stronger. Together, we’re unlocking greatness. And we want you to be part of it.