Locksmith who is one quarter of the chart hitting, world wide platinum selling UK music band Rudimental & winner of the Celebrity TV show SAS Who Dares Wins would like to introduce you to his premium fitness brand ‘They Call Me Locksmith’ They Call Me Locksmith is a premium fitness apparel & accessories brand, manafactur and online retailer based in the United Kingdom. Established in 2019 Locksmith put his vision of uniting people from all walks of life, races & cultures in a mission to unlock their true potential.


We believe that everyone has the ability to unlock their true potential. We are passionate about producing products that allows our community to jump out of their comfort zone, knock down barriers & be the best that they can be. Training is a never ending challenge that translates into our every day lives, which requires just as much mental focus as it does physical. Both lifestyle & fitness come hand in hand & should be treated in unison & should be worked on simultaneously. TCML is not just about us & them, its about our community that is growing every day from strength to strength & we want you to share this experience with us.